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2019-11-21

MedicaTour Director was a guest speaker and expert at a conference in Germany

MedicaTour Director was a guest speaker and expert at a conference in Germany

On November 18-19, a conference European Health Prevention Day was held in Wiesbaden in Germany. It was devoted to improving the quality of SPA hotels and resorts in accordance with European standards. The company MedicaTour is the official partner of the organizers of this conference - EuroSPA med, as well as the official representative of this company in Russia.

General Director of MedicaTour was invited to participate in the conference as an international expert and speaker. She participated in the business panel: “Health tourism. Trends and challenges ”, as well as in the round table“ Health tourism - products ”, which was moderated by the famous Russian academician, member of the Russian Academy of Sciences Alexander Razumov. The round table was devoted to the possibilities of cooperation between Russian and European suppliers of wellness services.

It is pleasant to note that at the conference there was a solemn presentation of European quality certificates to three of our Russian sanatoriums from the Altai Territory.

Unfortunately, not all managers and owners of resorts understand the importance and need for certification of EuroSPA med. They immediately begin to translate the topic into a commercial way - “Let's say we invest in certification. And how will it get off in monetary terms? How many patients will come to us? ” But the question of certification should be viewed in a slightly different way - if the service increases in your medical institutions, this will undoubtedly lead to an increase in customer flow. A great example is the Yunost sanatorium from Belarus. After their EuropeSpa med certification, they simply can’t get to the sanatorium, customers book a year in advance.

During the conference, many joint events were planned between Russian and European partners.